Business - November 10 1983

THE PARTNERSHIP is the name of Dublin's newest Public Relations Consultancy. It's run by Eamon Kelly who agrees that, even today, many people don't understand what public relations actually means.

"Publicity is a vital part. But public relations is an attitude. The attitude of wanting to communicate effectively

Eamon Kelly who runs The Partnership with the people who are important to the success of your business or organisation. "

And yet as he points out, many don't put that thinking into practice. "It's very common for firms not to reply to people who apply for jobs. Some don't even contact people they've actually interviewed. And yet they could be potential or existing custoomers. And you've just alienated them for the cost of a standard letter and a stamp. After that, no matter how much good publicity you get, chances are they won't be impressed."

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AT THE BAI East of Ireland Smirnoff Cocktail Competition at the Gresham Hotel, David Kelleher of the Gresham Hotel emerged the winner from a strong field of 58 contestants.

Many and varied were the resulting mixtures but all were of an extremely high standard. Cocktails varied from Arthur Hooks's "Aero Dynamic" which consisted of Smirnoff, Apricot Brandy, Orange Squash and Egg White to Willie Manning's "Shell Shock" which was made up of Smirnoff, Creme de Banana and Malibu.

After an extremely close-fought contest, David Kelleher of the Gresham Hotel emerged the winner with his cocktail "Erotic Dream" which connsisted of Smirnoff, Galliano, Creme de Banana, Orange Juice and Cream. Alan Campbell of Dwyer Brothers was a close second with Paul Lawless of the Burlington third and John Murphy of the Gresham fourth.

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THE BUNRATTY INN owned by Patrick and Monica Mulvaney in the village of Schull, West Cork won the 1983 Black & White Scotch 'Pub of the Year' Award.

The Bunratty Inn, a first-time winner in the event, is the sixth Munster pub to win the top 'Pub of the Year' Award in the seven years history of the competition.

Describing the Bunratty Inn, the Chairman of this year's final judging panel Frank Hall said: "this is not merely a pub it's the realisation of a man's dream. Bright and gleaming like a bishop's collar. A place to spend an hour or an entire day."

In her comments final judge RTE's Anne Doyle said the Bunratty Inn was "wonderful - as near to being faultless as makes no difference," while Irish rugby international Tony Ward referred to it as being "in a league of its own".

The 'Pub of the Year' competition, launched in 1977, is organised and sponsored by Black & White with the approval of the Vintners Federation of Ireland and is open to all pubs in the Republic of Ireland.

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