You are what you read...
For Irish people this means that a million of us are the Sunday Independent, well once a week at least. Not surprisingly, the Sunday Independent far outsells all its indigenous and foreign competitors each week. Over the past decade there actually has been little to no change. A decade ago the Sunday Independent's circulation was 276,212 and now it sells 291,036. Over the period it has enjoyed highs of 342,000, but overall, compared to a decade ago, sales have only grown by 14,824. So everything has changed, but somehow remained the same.