This month the Irish mass market place is due to be invaded by two British super hucksters. Albert Gubay opens the first of his discount supermarkets at Firhouse, with the promise of 12 more, and British Home Stores breaches the very heart of Dublin's shopping area on October 12th when its first Irish store opens on a prime site in O'Connell Street. Here Pamela Readhead and Lindy Naughton assess the effect of these two new arrivals ori Irish shopping patterns, and in particular on our own mass marketeers. By Pamela Readhead and Lindie Naughton .