Sport Sponsorship - whats in it for the backers?
IRELAND WILL surely never see a racing car emblazoned with the word Durex - as caused a row in Britain recently. But the name Guinness is firmly linked with events as disparate as the Irish Oaks and Wexford Festival. Carrolls is almost synonymous with the GAA Allstars and the Open Golf chammpionship, and Gallaghers with the Motor Circuit of Ireland. By PAMELA READHEAD